July HKC, Melbourne

Even though our next HKC is just over two months away it is time to get the ball rolling and let everyone know exactly what will be going on.

As at our last HKC the next one will be at our new HQ in Melbourne’s Bayside. Our new location is over 300sq.m with more than 200sq.m of that dedicated to open training space. With rubber floors and no clutter in the way this means we can handle up to thirty candidates at once! Not only that but this will mark the coming together of the strongest instructor team ever assembled in the Southern Hemisphere –

Senior RKC Shaun Cairns, Australia’s first female RKC Shannon Scullin (who, fingers crossed, will also have passed all the requirements for CK FMS and RKCII by then as well), and RKCs Alby Owens and Sam Johnson as well as a New Zealand RKC Tracy Borden. Oh, and I’ll be there too. Never before will there have been so many RKCs gathered in one place for a single event to help you get the most out of the weekend. When you consider that just a year ago there were only about half a dozen RKCs in the entire country and now we are able to get a team together of four RKCs a Senior and  me then it really is something special.

Now, with our courses accredited by both Kinect and Fitness Australia we are not only bringing the highest standard of kettlebell instruction to Australia, you will also get the added bonus of having points attached to the course. While I don’t believe a course is “good” just because it has points, I do understand that for many there is a financial pressure behind choosing courses and having points awarded does remove some of the dilemma behind choosing.

Along with the great teaching team, the added bonus of the points for the courses I have a little surprise up my sleeve…Well, to be honest, it’s more like I’ve got so many surprises that they’re falling out of my sleeves!

Shaun Cairns and I have about twenty years of small business experience between us, about thirty-five in combined training experience (that is time spent training others, in terms of training ourselves it is more like about sixty years) and both of us have one other thing in common –

WE BOTH STARTED DRAGON DOOR IN OUR COUNTRIES.

Look, there are plenty of good trainers around. I know plenty. But I don’t many who are making a killing financially. That’s one of the reasons I have spent so much time over the last five years developing my sales and marketing skills. I’ll be blunt; I want to make buckets of money. If you don’t, that’s fine, but if you do, read on…

Shaun and I are both experienced niche marketers. We know what it takes to get noticed and to draw attention to yourself in a market filled with hype and under delivery. In fact, in Australia right now, I would argue that there is no one who is a better niche marketer than me. At Dragon Door Australia and Kettlebells for Africa we do one thing and one thing only and are very successful at it. And Shaun and I can teach you how to do this too.

At the last couple of HKCs we ran some PT sessions on the Friday afternoon. We combined these with FMS sessions and we will be doing these again. You’ll get screened by me, Australia’s first and most experienced FMS practitioner, and then once your movement issues have been sorted out you’ll be passed onto Shaun to work on whatever technical issues you want to check – RKC or HKC preparation, learn a new move or two or just get your ass kicked by the original Beast Tamer.

Then, in a first for Australia we’re going to give a two hour Niche Marketing lecture. We’re going to show what we’ve done to increase awareness of our brand, whether you need social media or not and how to separate yourself from the herd of trainers who don’t make much money by showing you how to sell to the right people.

Saturday, we’ll run the HKC. Imagine being in a room filled with other aspiring trainers, learning from the best in the Southern Hemisphere and learning techniques and progressions that will help your clients improve in leaps and bounds!

Then, Sunday, we will run a few workshops. There will be three workshops –

Enter the Kettlebell – we will go over the importance of the Program Minimum, teach the Clean, Press and Snatch and then run through how the Rites of Passage should be used as your training program for RKC. As an added bonus, everyone who attends this workshop will receive a copy of the Enter the Kettlebell DVD.

Kettlebell Programming workshop – Shaun and I have been at this training game for quite some time and have a number of methods we use to get massive effect from our clients. The last Programming workshop we ran was a sellout success with people having their eyes opened to many new ways to implement and use the RKC methods to bring about massive changes in their clients.

Finally, we’re going to run an RKC Preparation workshop. This will include all the differences between single and double kettlebell work as well as technical differences in exercises such as the Get Up as well as a strategy for training for and passing the Snatch Test.

All in all the HKC weekend is set to be the best ever HKC and the best ever kettlebell specific event in Australia. If you want to be a kettlebell trainer you’ll be able to learn from the best, at the best course currently available in Australia AND you’ll have an opportunity to learn how to maximise your income from doing just that! Other people pay a lot of lip service to niche marketing, claiming to specialise in various things but here’s the deal – you can only “specialise” in one thing. That’s why it’s called a speciality. And if you want to be a jack of all trades, but master of none, then go ahead. But, if you really want to make big bucks, like the kind that specialists and experts can command, then you’ll benefit more from attending the weekend workshops than any other training workshops in Australia. We’re not going to waste time talking about our life stories, or trying to showcase all the certifications we have attended. It’ll be focused on one thing – kettlebells – and how to get the most out of them physically and financially.

Details will be up on the website soon for the workshops, but the first step is to book now ———–>HKC Certification

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One Response to “July HKC, Melbourne”

  1. Cole Summers Says:

    Great stuff Andrew. This will be a fantastic event!

    Cole Summers RKC

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